The audio software industry’s most engaged audience.
Twenty years. One million monthly users. The platform where purchase decisions are made.
01 — The Audience
Who you’re reaching.
01
Musicians & Producers
Hobbyists through to full-time professionals.
02
Recording Engineers
Studio and home-studio practitioners.
03
Audio Developers
The people building and evaluating the tools.
1,000,000+
Monthly Users
5,000,000+
Monthly Page Views
160,000+
Newsletter Subscribers
1.3min
Avg. Session Time
Top 5 markets by users
01
United States
02
Germany
03
United Kingdom
04
France
05
Canada
Annual spend on music-making tools
34%
spend $500–$1,500 / year on music-making tools
28%
spend $1,500–$5,000 / year
9%
spend over $5,000 / year
Audience mindset
39% Serious Passion
24% Regular Hobbyists
17% Earn a Living from Music
16% All-Consuming Obsession
02 — Ad Formats
How you can reach them.
Every format is sold directly by KVR. No programmatic, no intermediaries, no automated bidding stacks.
01 / 07
Site Skin
Left and right margin takeover on the KVR homepage. Highest CTR on the site. Pure brand dominance.
View specs & pricing
Spec sheet · SKIN
Site Skin
The site skin replaces the empty rails either side of kvraudio.com with a full-bleed creative — the most dominant placement available, and the highest-performing format we sell. Sold weekly, one advertiser at a time.
Dimensions
Fills L+R margins
Best for
Major launches, brand campaigns
Availability
1 advertiser / week
Price
$2,000 / week
02 / 07
Display Banners
Standard banner placements across kvraudio.com. 728×90 Leaderboard, 300×250 Rectangle, plus Sitewide Badge.
View specs & pricing
Spec sheet · BANNERS
Display Banners
The mainstays. IAB-standard sizes placed in the editorial flow of the site. Sold by 200,000-impression blocks or CPM based pricing; sitewide badge sold monthly.
728×90 Leaderboard
60KB max
300×250 Rectangle
60KB max
Per 200k impressions
$750
180×90 Sitewide Badge (Static)
$2,500 / month
03 / 07
Email Campaigns
Two options: weekly eNewsletter Sponsorship (160k+ subs) and the Developer eBlast (77k+ subs, peer-to-peer).
View specs & pricing
Spec sheet · EMAIL
Email Campaigns
Direct to the inbox. The eNewsletter reaches the broad KVR readership; the Developer eBlast reaches a hand-built list of plugin developers, label staff, and audio engineers.
eNewsletter Sponsorship
$1,000 / week
Developer eBlast
$800 / week
Subscribers (eNews)
160,000+
Subscribers (Dev eBlast)
77,000+
Asset
600×1000px image + copy + link, or inline HTML
04 / 07
Native & Featured Positions
Homepage featured placements: News, Product, Deal, Promoted News, Featured Video. Editorially integrated.
View specs & pricing
Spec sheet · NATIVE
Native & Featured Positions
Promoted positions inside the editorial grid on the kvraudio.com homepage. Swappable across the week — we’ll rotate creative or copy as you need.
Featured News
$800 / week
Featured Product
$800 / week
Featured Deal
$800 / week
Promoted News
$500 / week
Featured Video
$500 / week
05 / 07
Forum Sponsorship
Pinned sponsorship across KVR’s forums — 50% of total site traffic. Tier-based pricing by forum.
View specs & pricing
Spec sheet · FORUM
Forum Sponsorship
The forums are the second-largest plugin community on the web and account for half of the site’s traffic. Sponsorships sit pinned at the top of the relevant forum, in keeping with the editorial chrome.
Tier 1 — Instruments & Effects
$1,000 / month
Tier 2 — Hosts, Music Cafe, Hardware, Sample Libraries
$500 / month
Tier 3 — Sound Design, Production, Getting Started
$350 / month
Tier 4 — Guitars, Mobile, Modular, Music Theory
$200 / month
06 / 07
Sponsored Content
Long-form sponsored articles, advertorials, interviews, tutorials. Permanently indexed and promoted.
View specs & pricing
Spec sheet · SPONSORED
Sponsored Content
Long-form editorial written with KVR’s voice — tutorials, technical deep-dives, founder interviews. Permanently indexed on kvraudio.com and promoted across homepage, social, and the eNewsletter.
From
$1,500 / article
Length
1,500+ words
Includes
SEO, homepage promotion, social distribution
Asset support
KVR can assist with creation
07 / 07
Competitions & Giveaways
Community-facing giveaways promoted via banner, newsletter, and socials. Entrant data provided post-comp.
View specs & pricing
Spec sheet · COMP
Competitions & Giveaways
Run a giveaway with the prize you choose. KVR promotes via on-site banner, eNewsletter slot, and social. Full entrant contact details are provided to you at the close of the campaign.
Minimum ad spend
$1,500
Minimum prize value
$1,000+
Banner
Static, not blockable
Creative support
Available
Multi-position packages and block-booking discounts available on request.
03 — Creative Playbook
Making your creative work.
Format-specific guidance from twenty years of campaigns. The short version of what we’ve watched succeed and fail.
Site Skin
Do
Brand-dominant. High contrast. One clear message. Works best with a lifestyle or product hero shot that reads at the margin width.
Don’t
Busy compositions. Small text. Trying to show a product UI at margin width — it won’t read.
Leaderboard Banner (728×90)
Do
Treat it as a billboard. One image, one line of copy, one logo. Animated GIFs work well at this size if the loop is short.
Don’t
Cram in product screenshots, multiple messages, or fine print. It’s not a brochure.
300×250 Banner
Do
Give it room to breathe. Product shot + clear call to action. A light background often outperforms dark at this size.
Don’t
Replicate the leaderboard. It’s a different canvas with different reading behaviour.
Developer eBlast
Do
Lead with the benefit above the fold. Clear subject matter in the first image. A direct offer or clear hook.
Don’t
Bury the CTA. The eBlast audience is developer-savvy — speak plainly about what you’re offering.
eNewsletter Sponsorship
Do
Design for email rendering. Use solid background colours, not CSS gradients. Test on dark mode.
Don’t
Rely on background images (many email clients block them). Keep file size under 60KB.
Sponsored Article
Do
Provide genuine value — tutorials, deep dives, honest comparisons work better than pure promotion. KVR readers can tell the difference.
Don’t
Write a press release and call it an article. The audience will disengage and the brand association will be negative.
Need help with creative? We can assist with asset production for most formats — get in touch.
04 — Brands on the platform
Brands that advertise with KVR.
Universal Audio
Arturia
Steinberg
Toontrack
Vienna Symphonic Library
Eventide
UVI
u-he
Orchestral Tools
Sonible
05 — Get started
Start a conversation.
Tell us what you’re working on. We’ll come back to you with specific availability and options — usually within one business day.