BEST PRACTICES

“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs

Jonah Sachs, Your Content Goes Here

Banners

To keep you top of mind, run banners throughout the year.   They serve to keep KVR readers constantly aware of your brand, especially when you are outside the window of product releases.  Banners can be switched out at any time, usually within 24 hours of us receiving the artwork, so you can coordinate them with your product announcements, special offers, etc.  You will get a results report each week that will give you a good idea of which banners are most effective. You can pause and restart banners depending on your needs.

Banners can be displayed over any timeframe you choose.  For a product introduction or special offers banners should be displayed in a shorter period so they are seen more frequently.  For company and product branding longer campaigns are more effective.

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin

Seth Godin, Your Content Goes Here

Campaign Timing

Product introductions are most effective with a combination of featured positions and emails, staggered over 2-3 weeks.  If it’s a brand new product the first week should be the Featured News Item or eNewsletter Feature, the second week could be the Site Skin, the third week could be the Featured Video, or eBlast if there is a a special introductory offer.  

If the product is an upgrade to an existing product, the first week should be either the Featured Deal or Deals eBlast, to offer a special price for the older version, followed two weeks later by the Featured News Item, and then Site Skin and Featured Video a week later.  

Another effective option is to either add the Featured Product, or substitute it for one of the eBlasts at the beginning, or the end of the campaigns.   

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock

Beth Comstock, Your Content Goes Here

Other Opportunities

There are several other opportunities for current KVR advertisers including the KVR Giveaway, which is an excellent branding opportunity.  It keeps your banner in a prominent position on the Homepage for a month, and can also help you build your email database. The only cost to you is the cost of the product, and shipping it to the customer.  The better the prize the more addresses you will get. If you choose to offer your products in the KVR MarketPlace, we offer the KVR Livestream, which is a live showcase of your product that is also served as a recording on an ongoing basis.  Finally, we offer developer, artist, and product features in the KVR Industry Focus blog.