AUDIENCE

KVR readers are serious musicians, producers and developers spanning the globe and are passionate about a wide variety of software, soundware and gear.

SERIOUS USERS

Making music is important to KVR visitors. In fact:

  • 39% call it a serious passion
  • 24% are regular hobbyists
  • 17% earn a living from making music
  • 16% consider music an all-consuming obsession

SPENDING POWER

KVR readers invest in their passion:

  • 34% spend $500-1500 per year on music-making tools
  • 28% spend $1500-5000
  • 9% over $5000

YOUNG MUSICIANS AND PRODUCERS

KVR readers are young and produce cutting-edge music in all genres, using the latest software tools:

  • 50% of KVR Users are under the age of 45.
  • 35% of KVR Users are 35-45

MUSICIANS FIRST

KVR readers are serious about their instruments:

  • 74% play keyboards
  • 53% play guitar
  • 31% play bass
  • 16% play drums
  • 10% DJ

GEOGRAPHICLY DIVERSE

KVR Audio readers are a diverse global audience.  

  • 33% EU
  • 27% North America
  • 10% UK
  • 9% Oceania
  • 3% Eastern Europe
  • 17% Rest of World

TECH SAVVY

  • 91% of our readers regularly use Virtual Instruments.
  • 81% regularly use Virtual Drums/Percussion software.
  • 70% regularly use Virtual Piano/Keys software.
  • 70% regularly use Virtual Sampler software.
  • 95% regularly use Reverb software effects.
  • 93% regularly use EQ software effects.
  • 90% regularly use Compressor/Limiter/Gate software effects.
  • 88% regularly use Delay/Echo software effects.